Founded by a working dealer marketing manager

Real marketing tools for auto dealerships. Built by someone who works in one.

GearUp Media builds practical, fairly-priced products for dealer marketing teams. Every tool we make starts with a real gap in the dealership workflow, not a sales pitch.

See what we've built Read the story

The story

Built by a dealer marketer, not a software company.

I've spent 10+ years in the trenches of automotive web design and content. Sites I've built and run now serve over 1,000,000 monthly visitors across the auto industry.

For the last 5 years, I've also been a marketing manager at a working auto dealership. Which means I see the same problems every day my peers are dealing with: tools that promise to move the needle and never quite do, vendors who sell features without understanding the workflow, software that costs more than it delivers.

GearUp Media exists because dealers deserve better than generic tools repackaged with dealer-flavored branding. Every product we build comes from a hole I've personally identified in the dealership field, or that I've heard directly from dealer marketing teams I work with.

Fairly priced. Actually useful. No fluff.

Jared Balfour, Founder

What we build

Tools that solve real dealer problems.

Available now

DealerCopy.

AI VDP descriptions that win local search.

DealerCopy uses AI to generate locally SEO-optimized vehicle descriptions, page titles, and meta descriptions from any VIN or window sticker. The whole thing takes under 10 seconds. Built specifically for franchise auto dealerships.

Why we built it

  • Improve local SEO at the VDP level, where buyers actually search
  • Get your VDPs ranking against the dealer down the street
  • Generate rich, dealership-voice descriptions in seconds
  • Free your marketing and merchandising team to move on to the next car without sacrificing quality
Visit DealerCopy Pricing & trial
Coming soon

More dealer tools in the pipeline.

DealerCopy is the first in a growing platform of dealer growth tools. We're already working on the next one, born from the same dealership-workflow insight. Drop your email in the form below to hear about each one as it launches.

A point of view

Most dealers are doing local SEO wrong.

Most dealers focus on optimizing their Google Business Profile for local SEO. That's important, but it's table stakes. Every dealer in your market is doing the same thing.

The real opportunity is your VDPs. When a buyer types "Red Ford F-150 Lariat with Black Appearance Package for sale near me" into Google, your Business Profile isn't the answer. Your VDP is.

But almost every dealer's VDPs use the same OEM-supplied description that every other dealer in the franchise gets. Google sees thousands of identical pages across the country and ranks none of them well. Yours included.

DealerCopy fixes this. It bakes your city, region, and dealership name into every page title, meta description, and body copy. Automatically, on every car you list. That's the local SEO signal Google actually rewards on long-tail buying intent queries.

See DealerCopy in action →

Stay in the loop

Hear about new tools the day they launch.

No spam, no sales pitch. Just a heads-up when something new is ready, plus the occasional dealer-marketing thought worth sharing.

Get in touch

Talking tools, ideas, or collaboration?

Working in dealer marketing and want to compare notes, or have an idea for a tool you'd actually use? Email me directly. I read everything.

hello@gearupmedia.net

Or reach me on LinkedIn: linkedin.com/in/jaredbal4